Content marketing for companies that believe relevant, useful, engaging content builds brands, fosters customer relationships and drives success.
We are technology-focused communicators dedicated to helping companies tell their stories. We deliver the creativity, agility and heart of a boutique agency with the in-depth market knowledge of the big guys. The best marketing, content and communications programs all share common goals—to tell a company’s story, build relationships and deliver results. At Conteuse, we do just that.
It all starts with strategy. A strategy that weaves your company's stories into the overall marketing plan, creating a robust pipeline of compelling content that's in sync with your business goals.
Simple, relevant, engaging and actionable. This is what defines successful storytelling. Instead of sales pitches or superfluous copy, give your audience information that is genuine, useful and reliable. Inspire them to connect and action will follow.
Leave the day-to-day to us. We'll run your campaign without missing a beat, work with your team to stay in sync and deliver all you need to exceed expectations. So you can work smart.
Track. Report. Repeat. Content marketing only succeeds when analytics are monitored, measured and linked to your marketing, sales and business strategy. That's how to get real results delivered.
conteuse (côn-toos): French. storyteller
Founded in 2014, Conteuse Agency merges the skills and talents of Beth Bacheldor and Amber Ukena, two women whose professional and personal lives have a lot in common. Both spent years in media and marketing in the high-tech and IT industries, hail from the Midwest, have lived in big cities (on opposite coasts), completed their families through adoption, and eventually landed in North Carolina—Amber in the mountains and Beth at the beach. Nonetheless, it's their unique differences that make them a terrific team.
Rarely has there been a project or problem I haven’t been able to wrangle, organize and elevate into opportunity. Within a few years of starting my marketing career, I became a VP and account director specializing in the tech sector and managing multi-billion-dollar, global campaigns. Later, I started my own agency that quickly grew to an eight-person firm with over a half-million in annual revenue, working with Intel, J.P. Morgan Chase, Walt Disney and others. Now with nearly 20 years of experience, I ply my skills creating and running collaborative content marketing programs. I’m able to link strategic goals to on-the-ground tactics, run top-to-bottom analyses to ensure campaign goals are met, and “never miss a detail” in program delivery.
For as long as I can remember, I’ve loved knitting words together to convey ideas and tell stories. As a tech journalist with more than 20 years' experience working for publications like CIO.com, InformationWeek, Government Computer News and RFID Journal, I was fortunate enough to document the ever-changing and transformative Information Age and IT’s rise as a fundamental business tool across industries. I've covered just about every technology: cloud, enterprise apps, telecommunications, open source, IoT and security. Now, I use my writing chops and IT knowledge to craft exceptional content that builds brand, strengthens customer relationships and delivers results for leading tech firms.